Quite some businesses assume an accountant and a CFO perform the same role. In reality, they serve very different, but complementary, functions.
An accountant focuses on finance operations, looking backwards and inwards—handling bookkeeping, financial reporting, tax compliance, and payroll. Their role is essential for keeping financial records accurate and compliant.
A CFO, on the other hand, focuses on strategic finance, looking forwards and outwards—driving growth, financial planning, fundraising, capital allocation, and investor relations. A CFO makes financial decisions that shape the long-term success of a business.
For early-stage businesses, a Fractional CFO provides this expertise on demand, without the cost of a full-time hire.
Need financial leadership beyond accounting? A Mercury Finance Fractional CFO can help.